Project 04 / 04
BOLD.
A modern men's grooming brand concept centred on confidence, identity, and visual storytelling.
- Category
- Brand Identity & Creative Direction
- Type
- Brand concept
- Role
- To be added
- Timeline
- To be added
- Tools
- To be added
01
Overview
A modern men's grooming brand concept centred on confidence, identity, and visual storytelling.
02
Problem statement
To be writtenWhat was not working, and for whom? State the problem in two or three sentences.
03
Design objectives
To be writtenList the goals the design had to meet, in order of priority.
04
Research and discovery
To be writtenWho did you speak to or study, which methods did you use, and what did you learn?
05
Concept directions
To be writtenShow the key journeys through the product and explain the decisions behind them.
06
Identity exploration
To be writtenShow the early structure and layout thinking before visual detail.
07
Visual identity
To be writtenExplain the colour, typography, and component choices.
08
Final solution
To be writtenPresent the finished design and how it answers the problem.
09
Outcomes and reflections
To be writtenWhat changed as a result, and what would you do differently? Add measured results only if you have them.